Webinars are like the digital village meetings of our time. You plan, you design flyers, you add “expert” to your bio, you even put “link in bio” like a proper influencer.
But come webinar day, it’s just you, your PowerPoint, and one attendee named “iPhone 12” who refuses to say a word or show face.
If you’ve ever hosted a webinar in Nigeria and ended up presenting to your ring light and ancestors, this guide is for you.
Let’s help you stop talking to yourself for two hours — because even motivational speakers have limits.
Don’t Host on a Saturday Morning
Let’s start with the basics: timing.
When you say “Saturday 10AM,” what we hear is “Sleep + owambe.”
Host your webinar on a weekday lunch hour instead, when people are at work but pretending to be busy. That’s when they’re most active online.
Don’t forget; multitasking is our national talent.
Never Say “Free Webinar” Without Adding Some Juicy Buzzwords
“Free webinar” sounds like you’ll waste my data and still stress me.
Instead, say: “Exclusive Masterclass,” “Digital Money Clinic,” “Secrets They Don’t Want You to Know.”
Throw in “limited slots available” even if it’s on Zoom with 1,000-capacity.
The scarcity mindset is key, dear.
Don’t Use Poorly Designed Flyers
Please, invest in Canva Pro or borrow your graphic designer friend’s password.
Nigerians are more likely to attend if your flyer is giving Tech Twitter meets Forbes Africa.
Color grade it. Add fake logos. Even if you’ve never spoken at TEDx, just write “As seen on…” and list random blogs.
The goal is to intimidate people into attending.
Give Out Recharge Cards or Free Data
Let’s be honest, we all love awoof. Start the event with: “First five participants to drop fire emojis get ₦500 airtime.”
Now your attendance will skyrocket. From one “iPhone 12” to 57 people with names like; “Blessing123.”
They might not stay till the end, but at least you won’t be lonely.
Don’t Just Talk — Gossip
Nobody wants to hear you read slides in Queen’s English like an accountant at CBN.
Spill gist! Mention a celebrity scandal subtly. Throw in “Even Burna Boy has a content strategy.”
Relate your point to real life: “See, if you don’t brand yourself, someone else will — like my ex that said I was jobless when I was actually building a startup.”
Now they’re laughing and learning.
Share a Certificate
Even if the certificate is just designed on Word, just announce it like this: “You’ll receive an e-certificate signed by our panel of professionals.”
Your panel might just be you and your cat, but nobody needs to know.
People will register, show up, and download it to post on LinkedIn with “Grateful for the opportunity to learn!”
Keep the Webinar Under 45 Minutes
Once you hit one hour, people will start typing all sorts like: “Network is messing up,” “My battery is low,” “I’m hearing you, but not seeing you.” Lies. They’re gone.
Short and sweet is the way. Hit them with the punchlines, drop your contact, and vanish like NEPA at halftime.
Bonus Point: Host Your Events Registration on Fusion
If, like me, “soft life” is your motto, then Fusion is your go-to solution for stress-free event registration; whether your webinar is paid or free.
It’s smooth, simple, and surprisingly affordable!
Even better, Fusion gives your event free publicity to the right audience through its vibrant communities and social platforms.
That means you can focus on delivering great content without worrying about ending up as your own sole attendee.
Hosting a Nigerian webinar is a major feat- from fighting distractions, to poor data, to network wahala, and people who just came for the giveaway.
But with a little humor, packaging, and strategy, you too can go from talking to yourself to becoming the Zoom King/Queen of your industry.
And if you end up talking to yourself, it’s okay. At least you now have a Canva flyer for your LinkedIn.
Or you could join the Content Creators’ community on Fusion to get insights on how to curate content that’ll keep your audience hooked on you like drugs.
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